Globalization, the alter ego of Localization

As a small kid, there was a little toy that I remember with deep affection. It was a matryoshka and I was fascinated that I could hide more matryoshkas inside! I saw a matryoshka for the very first time not in Russia, as we might expect, but in Valencia, the paella land! My uncle lived in Valencia and we went to visit him during one of those popular Fallas celebrated every 19th March. He gave me a