Today, we’ve decided to share some of our personal experience with going to conferences (not just gaming ones) and some not-so-obvious tips that can help you prepare for an event. Stepan Dubovoi is at the microphone—he’s the man without whom INLINGO wouldn’t be able to organize a single event. Hello everyone! I’m the one who makes it all possible so that our presence at conferences will be fruitful and memorable. There are few main formats for a presence at an event: visitor, exhibitor, speaker, sponsor, or some mix of those things. 99% of the time, regardless of the format, a company’s goal is the same: to show off, attract clients, and make new contacts. There’s a lot to say about preparation, because that’s when the bulk of the processes related to Internet marketing take place, making merch, designing the stand, prepping people, using the meeting system properly, stand activity, transfers, and much more. It would take hours to describe all the details, so instead I’m going to highlight the most interesting, non-obvious, in my opinion, points.