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Game
UX/UI Design
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Our UX/UI design services

At INLINGO studio, you will find a full range of UX/UI services, from prototype development to detailed designs for each game screen



01

Wireframing and prototypes

Wireframing involves designing the layout of screens and the main user interactions with the product. In other words, this is when we create a prototype or framework for the game. By doing this, we can envision the structure of the interface before even starting to work on the visual design.

We create wireframes of all the key screens in the game interface, from the main menu to inventory and settings, and plan out the optimal user journey in advance.

From there, we use these wireframes to develop a clickable prototype and evaluate our interactions with the different interface elements. This process helps us avoid having to tweak anything once we’ve developed the completed design.

In this way, we’re able to assess the usability of the game in advance, and ensure that it is user friendly.

02

Customer journey map

The customer journey map is a detailed visualization of a user’s journey through the product from start to finish. These maps are especially important for video game development, as the gamer will go through many stages of interaction with the interface.

At this stage, we analyze the target player’s entire journey through the product, starting from the first time they launch the game. We consider all of the main interface touchpoints, including the screens, menus, and UI elements.

Based on this analysis, we are able to create a detailed diagram that visualizes the user’s path, allowing us to identify any potential challenges in terms of interaction.

03

UX/UI
detailing

UX/UI detailing

Once the wireframes have been approved, we can begin the full process of detailing each and every screen in the game interface.

This stage involves:

  1. Designing each screen in complete detail, including the menus, settings, player profile, inventory, etc.
  2. Developing the style of interface elements, such as buttons, sliders, switches, and lists
  3. Selecting and creating the necessary icons, illustrations, and backgrounds
  4. Creating fonts, as well as text and information blocks
  5. Designing the interface of the in-game HUD (heads-up display)
  6. Adapting the interface for different resolutions and platforms
  7. Detailing the interface screens according to the project design
  8. Evaluating usability and user experience at every step

Why you should work with us

11+ years in the game market

Over this time, we have completed numerous of UX/UI design projects for games of different genres and platforms.

Replies to every request within 30 minutes

You can count on us to provide timely support.

Attention to project specifications

We study the technical assignment in detail to truly understand the specificities of your project. This ensures that everyone’s on the same page throughout the project life cycle.

A unique and dedicated approach to every client

We will put together a team of experts specifically suited to your project and the UX/UI design task.

Other services

Art services

Game
environment
design

2d environment
design

2d character
design

3d character
design

Character
design

Other services

Art services

Game
environment
design

2d environment
design

2d character
design

3d character
design

Character
design

FAQ

UX (user experience) is how the player interacts with the interface of a video game.

UI (user interface) is how easy it is for the user to navigate menus, understand feedback from the game, and perform the desired actions.

Video game UX and UI are closely related and complement each other.

A UX game designer is responsible for making sure that a product is user friendly and interactions between the player and product are intuitive. Their tasks include:

  • Examining the target audience
  • Developing the user story (the player’s journey in the app)
  • Configuring the information architecture and navigation
  • Creating wireframes (blueprints for the game screens and interactions)
  • Prototyping to evaluate usability
  • Analyzing feedback from users
  • Optimizing UX based on player behavior

The UI designer is responsible for the visual components of the interface. Their tasks include:

  • Developing the visual style of the interface
  • Designing UI elements, such as buttons, icons, and menus
  • Determining fonts, texts, and information blocks
  • Designing graphic assets, such as illustrations and backgrounds
  • Animating the interface and visual effects
  • Incorporating adaptive design for different screen resolutions

UX and UI designers work together to create a successful gamer-centric interface

Developing a game interface can be a difficult and labor-intensive process. It requires a team of experienced UX/UI specialists, which not every game studio can afford.

By outsourcing UX/UI design to a contracting studio, you get:

  • Access to the expertise of professional UX and UI designers
  • Detailed analyses and an optimized interface
  • Intuitive and aesthetically pleasing player-focused design
  • Saved time and money on staff recruitment
  • The freedom to concentrate on other project tasks, such as promoting your game

If you want an intuitive and eye-catching game interface that players are sure to enjoy, INLINGO is here to help. Contact us today to discuss your project.